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Marketing Strategies for Base Reuse

The purpose of this bulletin is to provide guidance to communities and redevelopment organizations responsible for marketing former military base properties. It is based upon the Office of Economic Adjustment’s (OEA) observations and “lessons learned” from decades of experience working with hundreds of communities. Community leaders throughout the country have successfully found new life and productive uses for closed military bases. Hundreds of thousands of new jobs have resulted from this effort, which not only helps mitigate the impact of the base closure on the local level, but contributes to the overall growth, economy and prosperity of our entire nation. The results are apparent across the country, as former bases have been reabsorbed into the dynamic synergy of the local communities, forming livable neighborhoods and creating new opportunities for stronger, more diversified, and healthier communities. Communities can proudly boast of their successful transition to centers of commerce and industry, higher education, research and technology.

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